Mike Rawlinson is a founding director of City ID, and a design-planner. He has extensive design management experience working on master planning, transportation, city identity, legibility, and wayfinding projects. Mike has led the development and delivery of innovative design projects and strategies in many cities including, Abu Dhabi, Birmingham, Dublin, London, Moscow; Newcastle, New York and Rio de Janeiro. He is credited with developing the Legible Cities concept that seeks to improve people’s experience of places through the integration of urban design, wayfinding, identity and integrated transportation projects. Pioneered by City ID in Bristol, UK in 2001, this concept has since extended across the globe. Mike is a Chartered Member of the Royal Town Planning Institute, an Academician at the Academy of Urbanism, a member of the International Institute for Information Designers, the Society of Experiential Graphic Design, and the Urban Design Group.