Martin Lambie-Nairn is an unusual creative, critically combining commercial needs with creative imperatives. The eponymous company he founded was sold to WPP in 1999, and Martin now advises business leaders on transformational brand and creative strategies, while also leading design projects through his company ML-N. His philosophy of making complicated things simple remains a core part of the business. Projects for UK broadcasters include Channel 4. All BBC News channels and domestic channels, ITN, Central TV, Carlton TV, The Business Channel, Anglia TV, Scottish TV, Sky Atlantic and BSB. Projects in other parts of the world include: Arte (France/Germany). Showtime (USA). Orange (New Zealand) UKTV (Australia) LCI (France) TF1 (France) TVNorge (Norway) S4C (Wales) NOS (Holland) TV4 (Portugal) Meteop (Russia). In the non-broadcast sector Martin has led branding projects for clients that include: Arup, The Queen’s Diamond Jubilee, TNS, Global Market Research, Barclays (Global), Sunrise Telecoms (Switzerland), Francis Crick Institute (UK)